Rainforest Trust works closely with local communities to acquire and preserve habitats crucial for endangered species. With an ambitious mission, they aim to distribute $200 million by 2025, focusing on safeguarding habitats for nearly half of the world’s at-risk bird and mammal species. To support these efforts, they required a dynamic and impactful website that would engage visitors and drive their conservation goals forward.
Our goal was to immerse users in the experience of exploring a rainforest as they navigate the site. As visitors scroll, images shift to create movement, while 3D animal figures subtly emerge from page elements or drift across lush backgrounds of thick forest canopies. The stunning footer takes the experience even further, transporting users beneath the surface of a vibrant mangrove swamp.
Rainforest website featured over 110 fundraising projects, which left donors feeling confused and overwhelmed. We assisted them in identifying the most critical projects and grouped them into clear categories aligned with the site’s three main pillars. Each page now provides a direct route to donate, with a focus on their most powerful message: 100% of donations support conservation efforts.
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