GPT

Gas

Website Redesign Project

We helped GPT to transition from a complex backend system to a user-friendly website that caters to their varied audience.

The Solution

Reydigitals’ first step was migrating GPT’s site from Drupal to WordPress, enabling the team to manage content more efficiently. This process included a complex redirect schema that updated links and preserved the link structure, ensuring GPT wouldn’t lose their rankings.

Next, Reydigitals developed a system to organize GPT’s various personas, allowing users to browse by role—engineer, distributor, buyer, or installer—and find everything they need on a single page. This includes relevant products, case studies, white papers, downloads, tools, and upcoming events. Additionally, users can easily update the language on each page using the built-in Google Translate option.

Unique way of doing things

Reydigitals also created an innovative method to display all the features of each GPT product, linking all the files in the backend. This allows the team to assign content to multiple products at once, eliminating the need to load individual files.

Finally, Reydigitals introduced key features to streamline GPT’s sales process:

A browser query for IP addresses to hide products based on the user’s country
A filter for customers to search for sales contacts by region
Integration with Salesforce to ensure contact forms are sent to the appropriate distribution list

As a result, the site is now more user-friendly on both the frontend and backend. Various GPT audiences can effortlessly navigate relevant content, and the GPT team is better prepared to meet the demand for new content tailored to their users’ specific needs.